Black Sheep Brewery has become named because the Official Brewery on the 2018 Tour de Yorkshire and is celebrating by launching a prize the place that the world’s best riders can compete to win their height in beer.
The fourth and final stage of the year’s race on Sunday 6th May goes through Masham – ?home to the Black Sheep Brewery and newly refurbished Visitor Centre C and Black Sheep is marking the occasion by hosting a ‘Black Sheep Straight’ where fans can gather to watch after the action in person.
The Straight are going to be on Thorpe Road in Masham, and also the first rider to pass through that point are going to be rewarded using their height in crates of Black Sheep Ale, Yorkshire’s best-selling beer.
Black Sheep can also be offering one lucky fan the opportunity to participate in the celebratory Maserati Tour de Yorkshire Ride before the final stage of the Tour de Yorkshire. It’s going to host a perception social networking competition where one entrant will probably be chosen at random to get familiar with the ride, that’s held on the very same roads for the reason that professional race.
Welcome to Yorkshire Ceo Sir Gary Verity said: “Black Sheep is usually an iconic Yorkshire brand name and we’re also happy to be working in partnership with them within the Tour de Yorkshire.?I’m certain this prize is going to be of great curiosity towards riders and now we can expect to check out some hotly contested racing in Masham.”
Black Sheep Advertising and marketing Director Jo Theakston said: “The Tour de Yorkshire continues to grow being on the list of UK’s premier sporting events, and we’re delighted to keep the race because it is official brewery. Cycling has really seriously in Yorkshire since the Grand Depart in 2014, and we’re getting excited about joining another momentous occasion in your neighborhood.
“There might be a lot of hype in Masham as cycling’s biggest names pass through the city, with one lucky rider set to savor an honest taste of Yorkshire when they traverse the Black Sheep Straight!”