More than 3,400 tonnes of potatoes will likely be packed and distributed at Branston’s Lincoln factory within the week prior to Christmas Day C an increase of 65% over the average week at the site.
As along with packs of fresh potatoes, volume for prepared products C especially all set to roast potatoes – are also set to rise, with almost 32,000 packs required to come in along at the site’s award-winning prepared foods facility inside increases to Christmas C up 68% in comparison to the average week.
As demand soars personally of your nation’s favourite components to Christmas dinner, much more than 16.2 million packs of potatoes will probably be sold by retailers nationwide during the week prior to Christmas.
John Griffin, general manager at Branston’s Lincoln site, said: “Christmas dinner just would not be the exact same without having the roasties and we’re in the course of all of our ’12 occasions of Christmas’ countdown. From 13 December we start to see uplift in demand for spuds, as families across the country get prepared for the festive season.
“In charge as many as the festive season our potato packing jumps from around 307 tonnes daily to a number exceeding 800 tonnes for your peak days from the week before Christmas and our plants play time to fulfill demand.”
Research demonstrates that large family gatherings could be the norm this festive season with 60% of households aiming to cook dinner for six if not more people. Less than a third (28%) of homes will be eating alone or with just one other person.
John continued: “Potatoes are the cornerstone of festive dinners, shown by way of the huge surge in sales. King Edward and Maris Piper work best known varieties for roasties as they simply have a fluffy texture that crisps up effectively, but all our potatoes can certainly make an excellent item Christmas C whether that’s with the main meal as well as to feed the whole family in the holidays.”