Jaywing, the Sheffield-based digital agency, is expanding its Australian operations after acknowledging acquire Frank Digital.
The company continues to be steadily growing its Australian footprint since its buying of specific searches agency in 2016, now operating in the Jaywing brand.
The move will bolster its scale and widen both its services and client-base, this company said.
Jaywing CEO Rob Shaw said: “Frank Digital’s good name for quality, creative story-telling and exemplary technical skills in web and database development along with our deep data-driven specialisms in search and on the internet media mean i will be in a position to bring a rounded, consultative proposition both to existing and new Australian clients.”
Frank Digital Founder Matt Barbelli added: “We’ve known guys at Jaywing for years and so are delighted to be joining the c’s. Although we certainly have worked together many times already, such as for Campos Coffee, you will find lots of probability to bring considerable additional expertise to each other’s clients.
“With having access to products like those who work in Jaywing Intelligence, i will be in the position to offer advanced tracking, data collation, analysis and artificial intelligence to our own clients, giving both us and them real competitive advantage.
“Together, we’re going to produce an agency of significance though with many of the zeal of any independent C the very best of all possible for clients and our people alike.”
The conclusion within the deal will spot Frank Digital’s main Sydney team co-located when using the existing Jaywing business in Sydney.