Behind Facebook's baby step fixes: Defending its ad business


NEW YORK – Wondering why Facebook looks like it’s taking baby steps to treat the best scandal to use history? Stronger safeguards on user data might damage Facebook’s core business of utilizing just what it understands you to definitely sell ads that target your interests.

Facebook is proposing only narrow countermeasures that address the information the furor over Cambridge Analytica. Which is the data mining firm that helped Donald Trump’s campaign, and from now on stands accused of lifting data from some 50 million Facebook users when considering influencing voters.

Those measures, announced Wednesday by CEO Mark Zuckerberg, mostly involve new limits on the amount Facebook apps can perform with the user data they collect. The type of errant app was central to the Cambridge Analytica debacle.

But those steps don’t end up being at what many outsiders see as bigger problems at Facebook: its rampant data collection from users, its embrace of political ads that focus on individuals and small demographic groups with precision, along with its apparent wherewithal to end malicious by using its service by governments, shady corporations and criminal elements.

“They’re being very deft and allowing the illusion of trust,” said Scott Galloway, a brand new York University professor of marketing. But by focusing on the mechanics of precisely how apps improve its service, he explained, Facebook is unable to take meaningful action to be sure it’s not “weaponized” by scammers, manipulators and also other nefarious types.

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