Viacom channels go dark to aid walkout

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Media giant Viacom Inc. joined in solidarity with students country wide getting involved in school walkouts to demand action on gun violence by suspending regular programming on its networks and platforms for 17 minutes yesterday.

The person who owns MTV, BET, Nickelodeon, Paramount Network, Comedy Central, TV Land and CMT had its networks together with other properties go dark from 10 a.m. to 10:17 a.m., a minute or so for every from the 17 students and teachers killed by way of a gunman recently at Marjory Stoneman Douglas Senior high school in Parkland, Fla.

Viacom also let students control you MTV’s social websites accounts within the walkout, and it also plans extensive on-air and digital coverage in promoting the upcoming March for that Lives, the movement against gun violence that plans March 24 demonstrations in Washington, D.C., and nationally.

“These students experience an probability to do what no one is in the position to accomplish — to achieve getting new gun safety precautions enacted,” Shari Redstone, vice chairman within the New York-based Viacom board, said inside a statement on the Herald. “They will never surrender, and that i can never quit supporting them in each and every method that I can, including asking everyone I’m sure to sign their petition at https://march forourlivespetition.com.”

Redstone is getting a $500,000 donation to March for all our Lives. Nancy president of Norwood-based theatre owner National Amusements Inc., the privately held parent company and controlling shareholder of Viacom and CBS Corp.

Redstone, merely unavailable for comment, has always been thinking about “causes that manage fairness and justice and students and education, and all of those elements are in this,” her spokeswoman, Nancy Sterling, said.

To promote knowing the March for the Lives, Viacom’s MTV and Comedy Central are changing the colors within their logos to orange to get gun violence awareness from the run-up towards event. On top of that, “The Daily Show with Trevor Noah” and “The Opposition w/ Jordan Klepper” continues their ongoing coverage regarding gun violence, and Nickelodeon’s “Kids’ Choice Awards,” that may air over the nights the march, will acknowledge the case during the broadcast.

Viacom will likely partner with organizations to develop gun safety-related projects due to the annual community service day, Viacommunity Day, on April 20.

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